Ricardo Antonio de Souza

Ricardo Antonio de Souza is a professional with over 20 years of experience in a leading technology company, where he has held leadership positions in services, operations, and project management across various countries, including roles such as Head of Services and Operations Manager. He holds an MBA from two renowned universities, as well as a degree in Engineering. He is a Lean Six Sigma specialist with Black Belt and Green Belt certifications and has extensive experience in process optimization and cost reduction. Currently, he is the CEO of two companies, overseeing strategic and operational decision-making, including franchise expansion planning and management of multimillion-dollar budgets.

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Consumer 2.0: Unveiling the New Consumer Profile in the Digital Age and its Implications for Marketing

By | May 31, 2024
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Consumer 2.0

The digital age has ushered in a new era of consumption, radically transforming the consumer profile and the challenges of business management. The advent of the internet, mobile devices, and social media has empowered the individual, giving rise to what we call “Consumer 2.0”. This new consumer, hyperconnected, informed, and demanding, requires a profound restructuring of companies’ marketing… Read More »