Consumer 2.0: Unveiling the New Consumer Profile in the Digital Age and its Implications for Marketing
The digital age has ushered in a new era of consumption, radically transforming the consumer profile and the challenges of business management. The advent of the internet, mobile devices, and social media has empowered the individual, giving rise to what we call “Consumer 2.0”. This new consumer, hyperconnected, informed, and demanding, requires a profound restructuring of companies’ marketing… Read More »
